My name is Laura Gajewski and I am a communications professional. I love it. I love that there are endless possibilities. I love that there is always a way to handle a problem – I believe that’s called ‘spin’. I love that public relations is something that we all do everyday, no matter what industry we work in and what role we have. We just don’t know it. This is for the ‘PR professional in all of us’ because PR tactics and tools are something that every person can benefit from – professionally or personally.
I am a 2007 graduate of The American University, where I earned my degree in Public Communications with a minor in Criminal Justice and several classes in graphic design. I am currently serving as the Communications Manager for a small trade association. Each day I strive to provide our members and the members of the media with outstanding assistance whether they are looking to interview a member, or are being interviewed. I take pride in the fact that I consistently surpass the expectations of those I assist. To succeed in this type of position one must possess excellent interpersonal skills and a relentless work ethic; two of my strongest professional attributes. I have been with this association since July 2007 and have gained the knowledge and experience in setting up conferences with more than 3,000 attendees and handling all media relations of said conferences, both domestic and abroad. I have been a major editorial contributor to the past eight issues of our magazine, and work closely with our publishing firm to complete each issue. This company has provided me the opportunities to write speeches, articles and press releases on a weekly basis, making writing one of my strongest skills. I am also responsible for writing and publishing a weekly and daily newsletter as well as a monthly chapter newsletter, that is sent to our membership, keeping them informed on industry as well as headquarters news.
Additionally, my background includes Customer Relations/Communications and Public Relations experience. Working for one of the most trusted and reputable companies in the travel industry, as well as years of retail management, I have worked with all types of individuals under many different circumstances. I have working knowledge of desktop publishing software in the Adobe CS2 suite – Photoshop, Illustrator and InDesign, having taken classes in all of them. I also created two Public Relations campaigns with these programs; one was a re-design of current menus, business cards and stationery for Pastries by Randolph, the second as a project for the Apple iPhone.
Recently I have been expanding my horizons at the office and trying to get my foot into any door I can. The newest venture of our tiny communications team, just my boss and I, has been to blog for our CEO. Our CEO is very excited about Twitter, Facebook and any other social media you can imagine, as he should be. This is a trend in business that can no longer be ignored. Sure, many of us shuddered when Twitter was invented. What possible use could 140 characters do for anyone? The more we explored and opened our eyes we were amazed, and continue to be amazed. So here I am, a blog, a twitter account, a LinkedIn page and reading more notes and ideas from other PR professionals and media outlets than I ever have before.
This blog is my exploration and growth as a PR professional and as a person just trying to communicate more effectively in her life – in every aspect. I’ll discuss what I try, what works, what fails, what I wish I could try and what everyone else is doing. I also want to examine how these seemingly ‘professional’ tactics can be used in our personal lives, in our own personal growth.