Weekly Fitbit stats

18 01 2012

My avg. daily fitbit #fitstats for last week: 12,826 steps and 5.5 miles traveled. http://www.fitbit.com/user/22PNC3


Weekly Fitbit stats

11 01 2012

My avg. daily fitbit #fitstats for last week: 8,127 steps and 3.5 miles traveled. http://www.fitbit.com/user/22PNC3

This blog has moved: LauraOlley.com

14 12 2010

I am up and running at LauraOlley.com – so go check it out for the latest PR creations!

New job and new site!

29 11 2010

On November 1 I started working for the Consumer Electronic Association (CEA) as their Marketing Manager.  It has been an exciting and challenging new position and I couldn’t be more excited about it! I also got married in October, so you can see why the blog postings have been sparse. This will  change soon enough!

I am in the process of setting up LauraOlley.com through FatCow and WordPress. This blog will be transferred there where I hope you will join me in my growth in PR, marketing, HTML and who knows what else. For now, I am trying to justify an iPad…

Holiday Travel Tips

23 11 2010

Illustrator: Hello Old Friend

31 08 2010

Place cards

This weekend I re-acquainted myself with an old friend: the Adobe Creative Suite. Oh, how I missed you! Check out the fun place cards I created for my wedding in October. My fiancée is from England and I am from DC, so each table will be a London or a DC landmark.  For our table where our parents will be sitting, I was thinking of the union jack and the US flag, but then each of our parents will have thier respective flags and we’ll each have both.

I’ve been dying for something fun and creative to make for the wedding and a good way to tie the London/DC aspect in.

This project made me realize while I am fine in Illustrator, I need an Indesign refresher! I can’t wait to go back to American University (my alma mater) and take classes in the spring. Can you believe they let alumni audit any class for $100/semester?! Watch out GDES (graphic design class codes), here I come!

The Art of Copy and Pasting

6 08 2010

[tweetmeme source=”prcreator” only_single=false]

Did you know that copy/paste is an art? It can save you in times of trouble but, it can also GET you into trouble.

If you work in a big company, especially one that puts on the same show or conference every year, you are no stranger to ctrl + c! Sometimes there are only so many ways to say something, so why re-invent the wheel? Copy/paste can be a saving grace, but you have to be careful. Try these quick tips next time you’re asked to issue a press release on something for a second time, or you’re promoting your annual show that is offering the same benefits it did last year.

1. Don’t JUST copy/paste. Make sure you revise slightly, even if it’s just changing a few words here and there.

2. Don’t copy/paste quotes. I know in PR this might be hard to avoid, especially when talking about a repeat event or issue. What if your position hasn’t changed? What if there isn’t anything new to say? You can always add “Just like last year…” or “we had such great success last year due to …”.

3. Try to copy/paste from different sources. By re-using text from your Web site, other press releases and other speeches, you’re combining information from sources not all audiences have seen. This not only keeps information rotating around, but keeps all audiences in the loop.

Remember that simply copying/pasting is NEVER a good idea or even ethical. I’m not condoning it, but there is a way to use it as a starting point. Be careful.

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