New job and new site!

29 11 2010

On November 1 I started working for the Consumer Electronic Association (CEA) as their Marketing Manager.  It has been an exciting and challenging new position and I couldn’t be more excited about it! I also got married in October, so you can see why the blog postings have been sparse. This will  change soon enough!

I am in the process of setting up LauraOlley.com through FatCow and WordPress. This blog will be transferred there where I hope you will join me in my growth in PR, marketing, HTML and who knows what else. For now, I am trying to justify an iPad…





Why I love #BeMyGuest Month

11 03 2010

Guest Post by Lauren Novo

[tweetmeme source=”prcreator” only_single=false]

In case you haven’t heard, March has been dubbed a month of mutual blogging. Adam Vincenzini and Emily Cagle recently launched the initiative, calling bloggers to write at least one guest post for someone else and to feature at least one guest blogger on their site.

Already, the #bemyguest hashtag has exploded on Twitter. Bloggers from all industries are uniting, ready and willing to partner up.

It’s pretty awesome and this is why I love it:

It’s an easy way for bloggers to meet and get to know each other. I’ve had no problem connecting with other public relations students and professionals because of hashtags like #PRStudChat; #HAPPO; #PRSA; #EntryPR; etc. But beyond a PR pro-to-be, I’m also a dedicated blogger, and I’m glad to find an opportunity to get to know others, regardless of their industries.

I love featuring guest bloggers. It’s quite ironic that this new initiative started just days after my two month long, “Art of” interactive series ended. But that doesn’t mean I can’t and won’t participate. And even though this is primarily a blog about PR, social media and life as a student/young professional, I’m looking forward to finding someone outside that niche to contribute.

As I just mentioned, I’ve established myself as a PR pro-to-be blogger. However, there’s more to me than that. I’m an avid movie and theatre goer. I love board games, big cities, Disney World and chocolate. I want to publish a book one day and I’ve had a lifelong desire to be a Tap dancer on Broadway. This month, I’d like to write a guest post for a blog unrelated to PR. I want to move outside my niche and just have fun writing. [I already have one opportunity coming up at The Next Great Generation Blog. Stay tuned for my post about what the movie 500 Days of Summer says about Gen-Y!]

So yeah, that pretty much sums up why I love this new initiative. And now I ask: who will do me the honor of guest appearing on my blog? And who can I write for? Remember, I’m not looking for a PR post transaction.

Happy Blogging, All!

Learn more about Lauren and read her blog a laurennovo.wordpress.com.





Blogger Resources

2 02 2010

As a newbie to the blogosphere, I’m thirsty for new ideas, trends and hopefully helpful tips on how to make this a success and meet others doing the same.

The Blogger Black Book looks like a great site for getting into the Blog realm. My company is hosting its annual domestic trade show in September and we are trying to incorporate a ‘blogger track’ to our educational seminars. We are finding this EXTREMELY difficult, as weeding through the blogs that are simply Joe Shmoe in his kitchen talking about his recent trip to Paris vs. blogs that are geared toward giving others travel tips, guides and write about destinations from a more outside perspective.  This Black Book not only has the option of purchasing blogger lists for PR professionals but allows bloggers to add themselves to their lists to start getting press releases and other ideas.

The other question is in pitching ideas to bloggers. Most bloggers don’t want to start receiving a ton of e-mails from companies and organizations they don’t care about begging to be in their blog — but how else are we (the PR side) supposed to get blogged about?

What do you think? Have you heard of them? How do you find bloggers?

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