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Did you know that copy/paste is an art? It can save you in times of trouble but, it can also GET you into trouble.
If you work in a big company, especially one that puts on the same show or conference every year, you are no stranger to ctrl + c! Sometimes there are only so many ways to say something, so why re-invent the wheel? Copy/paste can be a saving grace, but you have to be careful. Try these quick tips next time you’re asked to issue a press release on something for a second time, or you’re promoting your annual show that is offering the same benefits it did last year.
1. Don’t JUST copy/paste. Make sure you revise slightly, even if it’s just changing a few words here and there.
2. Don’t copy/paste quotes. I know in PR this might be hard to avoid, especially when talking about a repeat event or issue. What if your position hasn’t changed? What if there isn’t anything new to say? You can always add “Just like last year…” or “we had such great success last year due to …”.
3. Try to copy/paste from different sources. By re-using text from your Web site, other press releases and other speeches, you’re combining information from sources not all audiences have seen. This not only keeps information rotating around, but keeps all audiences in the loop.
Remember that simply copying/pasting is NEVER a good idea or even ethical. I’m not condoning it, but there is a way to use it as a starting point. Be careful.