The Art of Copy and Pasting

6 08 2010

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Did you know that copy/paste is an art? It can save you in times of trouble but, it can also GET you into trouble.

If you work in a big company, especially one that puts on the same show or conference every year, you are no stranger to ctrl + c! Sometimes there are only so many ways to say something, so why re-invent the wheel? Copy/paste can be a saving grace, but you have to be careful. Try these quick tips next time you’re asked to issue a press release on something for a second time, or you’re promoting your annual show that is offering the same benefits it did last year.

1. Don’t JUST copy/paste. Make sure you revise slightly, even if it’s just changing a few words here and there.

2. Don’t copy/paste quotes. I know in PR this might be hard to avoid, especially when talking about a repeat event or issue. What if your position hasn’t changed? What if there isn’t anything new to say? You can always add “Just like last year…” or “we had such great success last year due to …”.

3. Try to copy/paste from different sources. By re-using text from your Web site, other press releases and other speeches, you’re combining information from sources not all audiences have seen. This not only keeps information rotating around, but keeps all audiences in the loop.

Remember that simply copying/pasting is NEVER a good idea or even ethical. I’m not condoning it, but there is a way to use it as a starting point. Be careful.


Tips for Conference Calls

15 04 2010

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Yesterday I hosted a media conference call for my company. I noticed a few things that I thought were common knowledge, but apparently they aren’t. This was done in press conference style where there are a few speakers and then a Q&A session for the reporters. Simple, right? Wrong.

The next time you are listening in to a conference call or a Webinar or any session where you have speaking capabilities think about these few tips…

1. MUTE your line until you want to speak. I know this sounds obvious, but out of 25 lines on the call yesterday, most people did not do this. The rest of us don’t need to hear your twitter feed updating, you typing or any other sounds from your computer.

It shocked me how many people coughed into the line while the speakers were presenting their main points. This made it difficult for everyone to hear.

2. Speak loudly and clearly. Again, this should be a no-brainer. If you’re too loud, we can turn down the volume on our phones, but if you’re too quiet and we turn up our phone volume, then its disruptive when others speak at a normal tone which is then too loud.

3. Always introduce yourself, each time you speak. When many contributors on the line, we can’t see you, so let us know who you are!

Press conferences being held over conference call are a great way to get people together, save money and get your message out.


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